Tuesday, November 19, 2013

Detox: A People Power to Clean Up Fashion


When we buy clothes our only concern is its presence in the store like their style, quality and price. We never bother to know how these garments are made from its factory or how it greatly impacted our environment. Some of you might think that I am just being sentimental or corny but after the super typhoon Yolanda (Haiyan) hit the Philippines and stole many lives, I began to think that it is somehow our fault that we never care for our environment. Earth becomes hotter than before and colder during winter season. It seems Mother Earth is now collecting our debt whether we like it or not.

That’s why I support the Detox campaign by greenpeace.org where they try to contact big companies to be responsible and ditch the usage of hazardous chemicals in their clothing where it usually flows directly in the sewerage connecting to any bodies of water.

As of now 18 global fashion leaders have already committed to Detox in response to the growing international campaign like Nike, AdidasPuma, H&MM&S, C&A, Li-Ning, Zara, Mango, Esprit, Levi's, Uniqlo,Benetton, Victoria's Secret, G-Star Raw, Valentino, Coop, Canepa

However, other clothing companies, like GAP, Calvin Klein and Abercrombie&Fitch still need to respond to the urgency of the situation, Detox their brands and help Detox our future.

Watch the video below and be enlightened with the bad effect of fashion in our environment and take some action. 


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