Have you tried to scan the cover of Rouge magazine for Arpril 2012 issue using your iPhone or tablet. The cover features a famous local celebrity Solenn Heusaff known also to be an endorser of Magnum icecream in the Philippines. The cover issue itself delivers an awesome commercial video clip of Heussaff with inviting bite of Magnum ice-cream with her robe slowly falls down. Your device does not need any application to read the image. This is part of their multimedia campaign for social media TV.
Below is an actual trial for smartphone iphone augmented reality app by a user in youtube:
I will try this tomorrow at National Bookstore since I don't have this issue with me, I try to do this on my computer screen but I guess it only works on the cover of the Magazine itself. But if you have tried it please give me a feedback about it. I think this is cool that the cover becomes a reality for some points of view and we are actually stepping to leveled up with our technology.